extinction rebellion
Extinction Rebellion (XR) is a global environmental justice organization with chapters in hundreds of cities.
Their Bay Area chapter needed to attract more volunteers. So, to spread their message, I produced a monthly explainer series on their Instagram (@xrsfbay) that consisted of chapter updates and climate news to engage and inform the community.
I also designed a cohesive new visual style for the series.
I introduced a cleaner, clearer look to XR’s grid by designing simple thumbnails.
Legible from a distance and clearly branded with XR’s logo, they could be easily found amongst a busy content grid.
Every video included open captions, ensuring accessibility and ease of understanding for all viewers.
In general, i kept a neutral color scheme, with the exception of important links and calls to action, which were written in bright green.
I created a new look while respecting XR’s preexisting style guide, utilizing their standard font, logo, and backlog of photography.
I also wrote the copy below the videos, ensuring that any reference to an event or cause was followed up there and in our bio with a helpful link.